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ABOUT US

SEA LIKE THE OCEAN, EASE LIKE RELEASE PRESSURE AND CHASE FREEDOM

Founded by Franco Loro Piana and Giacomo Loro Piana, SEASE is a premium clothing brand that produces high-quality garments, embodying a legacy of quality and craftsmanship. The brand merges Italian elegance with modern-day functionality, offering a range of clothing designed for both outdoor adventures and urban living. The Loro Piana family’s heritage, known for its commitment to premium fabrics and timeless fashion, continues with SEASE's focus on sustainability and high performance.

  • For those seeking escape from the fast-paced, polluted city, SEASE offers a sanctuary—whether it's the fresh mountain air or the salty sea breeze. SEASE’s essential wardrobe is designed to provide comfort and performance, enabling authentic experiences in harmony with nature.

  • "With Sease we aim to continue our family heritage of quality and Italian elegance with a more contemporary and functional lifestyle.
  • It is about our life, conceived on our vision and passion. We create timeless products that become loyal friends during any adventure and convey emotions and a sense of belonging, they carry great memories, made to last in our clients' wardrobes for long time" 

  • - Franco & Giacomo Loro Piana

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THE CONTEMPORARY WARDROBE

SEASE blurs the lines between urban and activewear, with an unmatched level of quality. A Men’s contemporary wardrobe of versatile, functional and essential garments made of high quality and sustainable materials designed for the outdoors meant for the city.

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SEASE blurs the lines between urban and activewear, with an unmatched level of quality. A Men’s contemporary wardrobe of versatile, functional and essential garments made of high quality and sustainable materials designed for the outdoors meant for the city.

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SEASE CREATES VALUE RESPECTING THE PLANET

At SEASE, we believe that fashion should be as eco-conscious as it is stylish. Our mission is to create value while respecting the planet. We are part of a community that cares about the environment and strives for ethical fashion consumption. That’s why every SEASE product is engineered using a sustainable protocol—from raw materials to the entire supply chain process.We prioritize the use of recycled textiles and natural resources, ensuring that our products are made without compromising on quality, style, or performance. Sustainability is at the heart of what we do.

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At SEASE, we believe that fashion should be as eco-conscious as it is stylish. Our mission is to create value while respecting the planet. We are part of a community that cares about the environment and strives for ethical fashion consumption. That’s why every SEASE product is engineered using a sustainable protocol—from raw materials to the entire supply chain process.We prioritize the use of recycled textiles and natural resources, ensuring that our products are made without compromising on quality, style, or performance. Sustainability is at the heart of what we do.

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Manifesto

Sustainability

SEASE mission is to create value in an ethical and sustainable way. Our main focus is to raise awareness in our community and to reduce the environmental impact of our production process, while delivering garments that are not only stylish but also respectful of the planet. Explore our sustainable fashion journey, where style meets purpose.

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