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SEASE X AUTOMOBILI AMOS

EAST AFRICAN SAFARI RALLY

SEASE JOURNAL

Land and Sea Stories

Automobili Amos was set to take on one of the most legendary and demanding competitions in the world: the East African Safari Rally which took place in Kenya from December 5 to 13, 2025. SEASE chose to support this challenge as main sponsor, giving life to a collaboration born from a shared vision: to tell authentic stories of passion, adventure, and adrenaline, captured in the payoff HEAT, DUST, GLORY

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AN EXTREME CHALLENGE

THE RALLY

The Safari Rally has always been a radical test, pushing driver, team, and car to their limits. As Eugenio Amos, Co-Founder and driver of Automobili Amos, explains: ‘The Safari Rally has always been an extreme challenge, one that tests the driver, the team, and the car. Together with SEASE, we translated this spirit into a project made of emotion, authentic imperfections, and deep passion - something I am proud to carry with me into the African dust.’

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The East African Safari Rally is not simply a race: it is an endurance marathon in the heart of the wild landscapes of East Africa. More than 3,000 kilometers of red dust, jumps, river crossings, and unpredictable weather conditions, where only those who can combine speed and adrenaline can rise to the challenge. This vision is shared by Franco Loro Piana, CEO & Founder of SEASE: ‘It is the spirit of this competition - a blend of passion, adventure, and exploration - that makes this rally so fascinating and perfectly aligned with the values and philosophy of SEASE. The drivers competing are true pioneers, collectors of unique cars driven by the desire to share authentic experiences in the wilderness.’
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THE CHALLENGE — A FERRARI 308 IN AFRICAN DUST

After his 2023 victory behind the wheel of a Porsche, Eugenio Amos takes on the competition in a Ferrari 308 entirely prepared by Automobili Amos. An Italian car and an Italian driver on terrain historically dominated by Porsche -the undisputed queens of the rally. An ambitious project, the result of over a year of research, development, and testing to create a vehicle that is both competitive and reliable in a challenge as extreme as it is iconic. Every journey was a return to the origins, to simplicity, to wonder.

The journey shared by SEASE and Automobili Amos is born from a common set of passions: exploration, performance, and essentiality. Automobili Amos renews cars from the past, while SEASE reinterprets the codes of tradition in contemporary dressing - both looking forward by starting from their roots. The restomod approach that defines Automobili Amos enters into dialogue with the SEASE contemporary wardrobe, where tailoring meets technical performance, and tradition evolves through innovative materials and functional design. For the Safari Rally, SEASE extends this vision into the livery design and the creation of a dedicated kit, conceived to support the team through the most unpredictable conditions of East Africa.

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The journey shared by SEASE and Automobili Amos is born from a common set of passions: exploration, performance, and essentiality. Automobili Amos renews cars from the past, while SEASE reinterprets the codes of tradition in contemporary dressing - both looking forward by starting from their roots. The restomod approach that defines Automobili Amos enters into dialogue with the SEASE contemporary wardrobe, where tailoring meets technical performance, and tradition evolves through innovative materials and functional design. For the Safari Rally, SEASE extends this vision into the livery design and the creation of a dedicated kit, conceived to support the team through the most unpredictable conditions of East Africa.

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The livery design pays tribute to the history of African rallying. Set against a dark green base - he signature of Automobili Amos - clean, contrasting orange graphics run across the car, expressing the energy and sporting spirit of the project. Completing the design are panels in desert tones, inspired by Solaro—an iconic SEASE material rooted in British and military tailoring traditions, originally conceived to reflect the sun’s rays. The livery is finished with the SEAASE portmanteau and the logos of the technical sponsors.

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The livery design pays tribute to the history of African rallying. Set against a dark green base - he signature of Automobili Amos - clean, contrasting orange graphics run across the car, expressing the energy and sporting spirit of the project. Completing the design are panels in desert tones, inspired by Solaro—an iconic SEASE material rooted in British and military tailoring traditions, originally conceived to reflect the sun’s rays. The livery is finished with the SEAASE portmanteau and the logos of the technical sponsors.

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HEAT. DUST. GLORY.
Three words that become a manifesto: an invitation to live adventure as an expression of identity, movement, and freedom. The legacy of a project that continues beyond the dust of Kenya, within everything SEASE and Automobili Amos choose to create. Every journey was a return to the origins - to simplicity, to wonder.

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