GANASSA PEOPLE
living at the fullest
Confident, irreverent, unconventional. The Ganassa is a man with a strong and authentic character, facing life with intensity and charisma. A bold soul who fears no challenge, capable of leaving a mark wherever he goes. Our Ganassa man is Mattia Conte. His story speaks of the highest mountains in the world, climbs without oxygen tanks, and the desire to challenge his own limits.
MATTIA CONTE
Confident, irreverent, unconventional. The Ganassa is a man with a strong and authentic character, facing life with intensity and charisma. A bold soul who fears no challenge, capable of leaving a mark wherever he goes. Our Ganassa man is Mattia Conte. His story speaks of the highest mountains in the world, climbs without oxygen tanks, and the desire to challenge his own limits.

MATTIA CONTE
Even before being mountains, the 8,000-meter peaks are an exclusive club, one in which a fifty-year-old lawyer from Milan, more accustomed to the sea than to ice, would never have been admitted. The 8,000-meter peaks without oxygen tanks are even more exclusive. They only exist in the great stubbornness of the few who have attempted and succeeded. When Mattia revealed his intentions to the alpine guide, he felt his eyes scrutinized him deeply, and the response was: “You’ll never make it, you’re too old, you’re not trained and without oxygen you’ll die”. Harsh words to be respected, but which didn’t match Mattia’s self-perception. Ever since he had trained for gymnastics competitions at the Morosini Naval Academy or earned his law degree in just two years instead of four, he had measured his strength, both in body and mind. He knew himself; he was used to bivouacking on the edge of his limits: this was enough for him not to give up on his goals.

Even before being mountains, the 8,000-meter peaks are an exclusive club, one in which a fifty-year-old lawyer from Milan, more accustomed to the sea than to ice, would never have been admitted. The 8,000-meter peaks without oxygen tanks are even more exclusive. They only exist in the great stubbornness of the few who have attempted and succeeded. When Mattia revealed his intentions to the alpine guide, he felt his eyes scrutinized him deeply, and the response was: “You’ll never make it, you’re too old, you’re not trained and without oxygen you’ll die”. Harsh words to be respected, but which didn’t match Mattia’s self-perception. Ever since he had trained for gymnastics competitions at the Morosini Naval Academy or earned his law degree in just two years instead of four, he had measured his strength, both in body and mind. He knew himself; he was used to bivouacking on the edge of his limits: this was enough for him not to give up on his goals.

meters